Mojo double page spread

Language: The first thing I noticed to do with the language of this contents page is that the title is in neutral font colours, against a dark black and white background. This has been done so the title stands out and attracts the attention of the audience. Also the text of the actual article is in white which makes it more readable for the reader. One of the band members is also facing away from the camera, which shows the artist does not acknowledge the camera, which has been done intentionally. It follows conventions by using a colour scheme of black, white and nude. Black and white are conventional colours for an indie magazine because it makes it appear edgy which attracts the audience.


Institution:  The institution producing this double page spread is Bauer media. On Bauer's website it shows the different platforms of Mojo, which are the magazine itself, the website and also a link to twitter which gives the audience a chance to interact with each other.

Ideology: The title "The best of both worlds" promotes the idea that the artists perform just as well in a duo than in a band. The background of the brick wall gives the impression that the artist's music and the magazine has a rough edge to it, as we typically associate a brick wall with a rough area. The title also fades from a nude colour font to white which shows the transition from one world to another, which is what the article is about. The black and white and brick wall also reflect the name of the new band as it is called "The Last Shadow Puppets" as when we think of "Shadow" we generally picture darkness. I also noticed that on the brick wall the edges are faded, which could show that the artists' old lives are fading away as they are going into something new.

Audience: The audience is described as mainly male, we can see evidence of this on this article as it is featuring male artists who's pictures are also very dominant on the spread, as they take up a lot of space with the use of medium shots. The audience is also described as being affluent, and this links to this article because we can see the artists are smartly dressed, and it is also worded in a way that would attract a more middle class audience, for example the title "Best of both worlds". The audience are likely experienced with their knowledge of indie music, and are likely to even be musicians themselves who are looking for new ideas and ways to better themselves. This is one of the reasons why they would be interested in reading this article as it is about artists making change in their careers.

Representation: My initial thoughts on the representation of this double page spread is it is represented as dark and gloomy with the use of black and white and the brick wall. However the white represents innocence, and also that there is a light at the end of the tunnel for the artists. The artists also appear relaxed and laid back on the photos, as one has their arms folded and is not looking at the camera. This shows a positive representation as the artists appear happy with where they are in their careers.