Kerrang Contents page

Language: Like NME, the contents page of Kerrang follows an unconventional layout as the list of the contents is on the right rather than the left, as it is conventional for it to be on the left. However the language is conventional in that there is a colour code of White, Yellow and black which is conventional of music magazines. It also features several photographs of different artists which is conventional of music magazines as the audience want to see which artists are featured. The use of yellow and black together on the font makes it stand out. This is done because the idea of standing out represents the target audience, as they are people who are likely to stand out from the crowd.

Institution: The institution producing Kerrang is Bauer media.  It has possibly been produced to be in competition with NME as they both feature some of the same bands, however Kerrang has a slightly different target audience to NME.

Ideology: The first thing i noticed relating ot the ideology is the quote near the top of the page saying "Angels & Airwaves? Never heard of them. But Blink 182's not a bad band". This shows that the magazine is focused around well established bands and does not tend to feature new bands that are not yet well known. The page is mainly filled with pictures of different bands rather than writing, which shows that the magazine makes the artist look like the most important thing in the magazine, and it shows that they are the main focus. Kerrang also tends to feature rock bands over indie, and the bands appear to have a negative aspect to them. For example one of the bands featured is called "Taste of chaos", which represents rebellion. Another band featured is "The Blackout", which represents darkness and negativity.

Audience: Bauer media describe the target audience for Kerrang as Individually minded and muscially experienced. This indicates that the target audience are people who know alot about the rock genre, and maybe are people that are musicians themselves. It also indicates that the magazine is aimed at those in their mid to late 20s rather than early 20s or teens because the word "experienced" is used when the target audience is described. It also comes under Men's Entertainment on Bauer Media's website, which shows that the target audience is men. It appears to only feature well established bands as it says " Angels and Airwaves? Never heard of them. But Blink 182 is not a bad band". Also, the artists featured appear to be aged late 20s to early 30s, which is more likely to attract and audience within the same age group.

Representation: From this contents page Kerrang is represented as being quite rebellious, but also appears to be more down to earth at the same time as it is aimed at a more mature age group. It appears rebellious because it features a band called "Taste of chaos" and has a live reviews section, which indicates although it is aimed at a more mature audience it still features live music, and also features upcoming gigs. It appears down to earth as it appears to only feature well established bands, thats have most likely been around for a number of years, and the audience are likely to have followed them with their success.