LIIAR Analysis of NME Double page spread

Language: The first thing I noticed about this double page spread is the white/grey background. This has been done so the black font stands out.The first thing the audience will notice is the text 'USA' which takes up the majority of the page, however fades into the background as the font colour is grey so it blends in with the background. Also there is a red and white striped covering over the box which stands out against the white background. This layout is unconventional for an indie music magazine as it is down to earth and sophisticated whereas it is conventional for the layout to be quite rebellious and in your face to relate to the artist on the double page as the stereotype is that indie artists are quite eccentic. This sophisticated layout has been used because the artist is viewed as more sophisticated than the average indie artist by the audience. There is also a play on words on the title as this article is promoting her song "You got the love" and the article is titled "USA got the love" which is due to the fact the article is also covering her sucess in the USA. She is dressed in all black which is a dominant colour along with the red on the striped flag. This could mean that she is dominating the music industry in both the UK and USA.

Insititution:  The institution that produced this is NME, we can tell this because the story is focusing on a new artist and new song and NME stands for New musical express.

Ideology:The first thing i noticed relating to ideology is the play on words with "USA got the love" which is promoting the idea that sucess and good music is in the USA. The first line of the article is "She's 2009's biggest success story" which is promoting the idea of success to the audience, this is partly because successful artists appeal to them. Also, as she appears a dominant character by what she is wearing and sitting high up on boxes which are underneath the flag, it promotes the idea to the audience that in order to acheieve success you need to be confident. Her black clothes, red hair and red colour on the flag also indicate her dominance as an artist.

Audience: The audience for this media text are likely to be eccentric people as the artist featured in this double page spread has an eccentric image. As the ideology of this particular double page spread represents dominance and success, this is likely to be what the audience aspire to achieve as they look up to her, particularly as the age range of the target audience is 15-24.  NME is more likely to be read by males than females, however this particular article appeals to the female audience as it features a female artist who is becoming successful in the music industry, and young girls aspire to success.

Representation: Generally, this double page spread is represented in a positive way due to it being foucuses around success. However, there are some things which represent negativity. The second line of the article is "So why is Florence Welch lying on the floor attacking herself?" which represents negativity because it indicates that the artist is stressed out with the concept of suceeding in the US.