Kerrang double page spread

Language: The first thing I noticed about this double page spread is the colour scheme used. The colour scheme used is red, black and white. The colour red represents danger, whilst the colour black shows that the mood is dark. This has been done because the target audience of the band featured views the band's music as being rebellious, but also dark at the same time. Another aspect of language used is that the photographs are in black and white, which also shows that the band's music is dark and of the rock genre. The white font is used against the black background to stand out. On the main picture used, the audience cannot see the band member's face as they have their head down, which is another aspect of language used to create a sense of darkness and sadness.

Institution:  The institution producing this double page spread is Bauer Media. One reason we can tell it is Bauer Media is it is featuring and already well established rock band, which Kerrang is known for doing.

Ideology:  One of the first thing I noticed was the title on this double page spread "We are being the best MCR we can be" which shows that the ideology of the band is that they always try their best, and also shows that Kerrang only feautures the top well established rock bands. Also the font colour of the part which says "the best MCR" is in white which represents innocence, which interestingly is a contrast with the red which represents danger. The black and white photography shows that their music is dark, which in turn shows that Kerrang has a darker feel to it. In the corner of the page it says "World Exclusive!" which gives the impression to the audience that My Chemical Romance is a top band, which in turn shows Kerrang is a top magazine that can gain exclusive access. At the right of the page it says "The Lowdown" then lists My Chemical Romance's latest tracks, which shows that Kerrang is up to date which the latest rock music, despite being centred around already well established bands.

Audience: The audience for this double page spread are individuals who have experience in the rock music genre, one of the indicators of this is the fact it is featuring My Chemical romance which is an already well established band. The target audience is those in their mid to late 20s, as Kerrang features bands that have already been established for a number of years. The audience of Kerrang are also likely to be people with the same sense of style as My Chemical Romance, as it is the stereotype that people who are interested in the rock genre dress similar to the artists.

Representation: One of the things I noticed is that "My Chemical Romance" under the title is highlighted, which represents the band as being important. The red used as part of the colour scheme represents the band as being dangerous, which also represents Kerrang as being dangerous because this is the type of band they are most likely to feature. I noticed that on the photographs non of the band members appear to be happy, which represents the band's music as being dark and depressing, which represents Kerrang in a negative way. The use of exclamation marks such as "World Exclusive" represents the magazine as being exciting, and also Kerrang is represented as being up to date as it says in the top left corner "Visit http://www.kerrang.com/ for all the latest news" which shows that Kerrang is up to date with all the latest news about rock bands, which represents Kerrang in a positive way.