Language: The first thing I noticed was the red font on the title NME at the top of the page , this is conventional because the masthead on the front cover is also in this font, meaning the audience can recognise the title of the magazine. The second thing I noticed was the contents are listed down the right hand side rather then the left which is unconventional, as in most music magazines the contents are listed down the left hand side. This could have been done to make NME stand out, as because the audience is interested in the indie genre they are also likely to be people that want to stand out. The photographs of the band are also directly in the middle of the page which is unconventional because it is most common in music magazines for the photos to be on the right hand side opposite the contents. I noticed that the contents are listed in black and white font which stands out. The date of the magazine is listed at the top right just under the title, which is conventional for music magazines. There is also a band index, which is with a red background with black and white font which helps it stand out and makes it one of the things that the audience notices first. I noticed that in the middle under the picutures of Oasis it says "The moment that.... Oasis kicked off their world tour" which is conventional because as soon as we see the image we expect to see and explanation as to what it is about. It is also in large black font which makes it stand out, and I also noticed as it starts with "the moment that.." in smaller font above the rest of the sentence which indicates that the second part of the sentence " Oasis kicked off their world tour" is actuallly more important as it provides the information the audience want to hear.
Institution: The instituion that produce NME is IPC media. NME is the only Indie magazine produced by IPC media , which makes it unique and an ideal magazine to be in competition with, as it is one of the only Indie magazines around. IPC also make NME stand out from other music magazines as they use an unconventional layout for the contents page by putting the contents on the right hand side with the images directly in the middle.
Ideology: The ideology refers to the ideas that the text is trying to put accross. The first thing I noticed was the middle of the page underneath the photograph of Oasis was that it said "The moment that....Oasis kicked off their world tour". The use of .... creates suspension, which means its leading up to something quite important. Also "Oasis kicked off their world tour" is in a much larger font than the former part of the sentence which emphasises that it is important information for the audience, as it is also the first thing the audience notice. Another thing I noticed is the use of exclamation marks, which indicates that NME is trying to promote the idea that the magazine is exciting to its target audience. NME focuses around new up and coming bands, hence why it is called New Musical Express. This means that part of the reason why they try and promote the idea of excitement is that they want to make new bands sound exciting. The first thing listed on the contents is news, which means the first thing the audience are going to want to read about is the news relating to their faveriote bands and to find out which bands are new and up and coming.
Representation: Generally the magazine is represented in a positive way, as the ideology is excitement, and showing the importance of events relating to the indie bands it features. Under the "Live!" heading on the contents it says "This weeks best gigs" which reflects positively on the gigs it has featured, because it is promoting the idea that NME features the best bands and gigs. It also says on the bottom right hand corner "The UK's no 1 gig guide starts p58", this is another thing which represents the magazine positively as it is trying to tell the audience that it provides the best guide to gigs and the most relevent information that the audience wants to read. At the bottom of the page i noticed it advertised for subscription saying " Subscribe today.. save 33%" Which promotes the magazine positively as it is trying to tell the audience they should subscribe.
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