Language in a media text refers to the way messages are put accross. For example if a magazine were aimed at young people the colour and layout would be designed to attract young people, and the colours and wording would match with the theme of the product.
The Institution is the company where the text is produced. For example magazines are produced at magazine co operations. My College magazine will be produced at Wyke College.
The ideology is a set of attitudes, beliefs and values held in common by a group of people and culturally reproduced within that commuinity to sustain a particular way of life. To portray this in a Media text it needs to be considered how you want your audience to react to it, and the feelings you want to provoke in them. For example, a college magazine would have to feature articles that relate to young people and their attitudes, and the small commuinitiy which is pupils at the college.
The Audience is a target group of people that a Media text is aimed at. For example it could be aimed at females or males in particular age ranges. The college magazine I am producing will be aimed at 16-19 year old students.
Representation links to Ideology because it is based on how we see the world. It means how different genders and social groups are represented in the media. For example Women are generally portrayed differently to men in the media, therefore this makes the audience think that it is normal for women to look and act in a certain way. Representation can also be shown in symolism to show powerful meanings about social groups.
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