http://www.eastridingcollege.ac.uk/retrieve/d2343bc1358b3983a89d916f6a988935
http://www.grimsby.ac.uk/documents/GX_mag/GX1.pdf
The first magazine I have analysed is the East Riding College magazine.
Language : The first thing I noticed was the front cover photo, which is taken with a group of people facing away from the camera looking towards the college. This identifies to the audience that this is a college magazine. The masthead is at the top of the magazine which is conventional, and the white font also stands out on the black background. The colours of back and white also match the colours of the photograph which is dull colour tones. It also has little text on the front cover which is a bad thing as it does not capture the audiences' attention very well.
The contents page is conventional because it says "Contents page" at the top which is what the audience expect. It also shows pictures around the wording, which is expected of a contents page in a magazine. The font and the border around the page are black which stands out on the white background. This is conventional because it is the same colours as the front cover. However, where the articles and page numbers are listed the colour is bright green, which contrasts with the black and white. This is done because bright colours attract the attention of young people.
Insitution : The institution that produced this magazine is East Riding College. We can tell this because on the front cover is the college logo on the bottom right, which is conventional of a college magazine because the audience want to know immediatly who produced the magazine. We can also tell the institution is the college as on the contents page there is pictures of students and their work.
Ideology: The ideology behind this media text is that they are trying the promote the idea of achievement. The pictures show pupils that appear pleased with their work and the producers are trying to make young people in the college belief that achievement is important. On the front cover in the bottom left hand corner the wording promotes ideology as it says things like "anti bullying" and "making a positive contribution" which promotes beliefs that bullying is not good and making positive contributions is a good thing.
Audience: The magazine is targeted at young people between 16 and 19 years old who are students, and also people who are interested in college life and education. We can tell it is aimed at this target group because the colour scheme on the front cover of black and white is quite a modern theme to use, therefore catches the attention of young people. On the contents page the colour green used against black font gives it a young feel. The contents page features photographs of young people and their work, which attracts the target audience because they can look up to it and believe they can also achieve because the people in the photographs are around the same age. The contents of the articles in the magazine also attracts this target group because some of the articles are subject specific, which will attract students interested in a certain subject. It lists an article about gap years and one about beauty which are both two subjects that young people are likely to be interested in.
Representation: This magazine appears to represent college in a positive way as on the contents page students and staff appear smiling on the pictures and photographs of students' work are used as if the college is trying to show off these pieces of work. It also shows on the contents that articles are about what is going on in college, giving the impression that there is a lot for students to be getting involved with. However, the front cover can be represented completley differently. This is because it uses black and white then negative tones for the photograph, which can be associated with sadness. It also shows the row of students with their backs the the camera, which means it is unpredictable how the students are feeling because the audience cannot see their facial expressions to tell this. However this could also be interpreted positively as it shows the students looking towards the college, which could mean it is somewhere they want to be and something they aspire to.
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